WHAT makes facebook so successful?
Dienstag, September 1st, 2009i was very bearish on facebook. they burned and maybe burn lots of cash. BUT … they move fast and each move is sooo brilliant. i recently watched an interview with randi zuckerberg where she found great words: “facebook makes communication so natural.” within facebook it really feels like talking to your friends: real names, transparent communication and relative privacy. they simply follow peter druckers advice: “efficiency is doing better what is already being done.”
facebooks reach is already amazing. 40% of norways population is on facebook. 250 million are on the network now. they are aiming one billion users, which feels possible to me.
the thing is: they are a true platform. you can build your business on this platform. like candystand. they prefer to use facebook connect instead of building their own social network.
now facebook test its own facebook currency. the next big thing. people talk, play and live on facebook. people pay for ringtones and they will pay for virtual items.
so what is it exactly that make facebook so successful?
sure, lots of ingredients: great idea that fills a need from a great entrepreneur at the right time in the right environment. the most influential aspect imho is mark zuckerberg. see this video to see his passion and geeky genius.
whats your opinion! WHAT makes facebook so successful?
cheers. namewise!

