namewise. blog.

As always Monday night was entertaining, inspiring and hot. Why?

As always I found my way to the first and only Domainers Pub on planet earth where each Monday German Domainer gather and discuss, supported by the first Domainer Radio on Planet Earth. The best place to be. If that would not have been enough innovation, Pub Host engel invites domainer and representatives of Domain Companies to his radio show domainers.fm. Yesterday it was Sedo’s Marc and Forsaken from DomainPortal.

It was a really hot discussion and it was already after midnight. The topic was, that the auction at DVF in Cologne was disaster - for the seller, as lately all live domain auctions. Engel put up the question: What could have Sedo done to prevent this disaster? And in the following hour it again was a really great insight to see, Sedo does not get it as most domainer do not get it. Only some. The ones that still buy. Congrats to Nico and Adblogger and the Vipex Posse, who bought more than 80% of the inventory.

But now back to engels question: What could have Sedo or the Organizer of the forum done to prevent the disaster? First of all it is Sedos direction of supporting domainers and choosing domains that may be interesting for Domainers. They do not care about the end user and marketing the vale of generic domains. One idea that came to my mind, would be a slogan associated with a campaign to help end users gain insight which enormous values offer. “Type in to find. Kredit.de, Autos.de, …” [that means loans, cars, ...].

There are lots of ideas: The organizer of the Forum sent out more than 1.000 Print Magazines to relevant Domain Contacts.

I all negotiations I am involved I understand that enduser DO NOT GET DOMAINS. After a enthusiastic 20 minute monologue I see a sparkling in their eyes. They do not get Typeins, the value of Typeins, SEO and Domains, SEM and Domains, Social Media and Domains and and and. Thats what it takes.

The most important aspect of all is: listen to the user. That’s why I ask YOU the question. What could Sedo do?

i was very bearish on facebook. they burned and maybe burn lots of cash. BUT … they move fast and each move is sooo brilliant. i recently watched an interview with randi zuckerberg where she found great words: “facebook makes communication so natural.” within facebook it really feels like talking to your friends: real names, transparent communication and relative privacy. they simply follow peter druckers advice: “efficiency is doing better what is already being done.”

facebooks reach is already amazing. 40% of norways population is on facebook. 250 million are on the network now. they are aiming one billion users, which feels possible to me.

the thing is: they are a true platform. you can build your business on this platform. like candystand. they prefer to use facebook connect instead of building their own social network.

now facebook test its own facebook currency. the next big thing. people talk, play and live on facebook. people pay for ringtones and they will pay for virtual items.

so what is it exactly that make facebook so successful?

sure, lots of ingredients: great idea that fills a need from a great entrepreneur at the right time in the right environment. the most influential aspect imho is mark zuckerberg. see this video to see his passion and geeky genius.

whats your opinion! WHAT makes facebook so successful?

cheers. namewise!